Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has set up two regional arms in Asia, CLIA Southeast Asia and CLIA North Asia, so as to meet the needs of the growing cruise industry in the region.

CLIA Chief Executive Officer, Christine Duffy, said the transition to CLIA Southeast Asia and CLIA North Asia was perfectly timed as Asia comes to the forefront as one of the world’s most dynamic emerging regions for cruise.

“Asia ranks highly on our list of emerging cruise regions as the globalization of the cruise industry continues to gather pace,” said Duffy. “CLIA Member cruise lines are already deploying more ships in Asia, opening up more destinations, and customizing their onboard offerings to cater to their Asian guests.”
According to Duffy, CLIA Southeast Asia and CLIA North Asia will have an influential voice as they work with government and private enterprise to address market needs, master trade distribution, create highly desirable itineraries and offer advice on port and infrastructure.

CLIA Southeast Asia will be chaired by Carnival Australia CEO, Ann Sherry. Royal Caribbean’s Managing Director Singapore and Southeast Asia, Jennifer Yap, will be Secretary for the new cruise industry body.

Carnival Asia executives, Paul Chong and William Harber, have joined the CLIA Southeast Asia Board.

CLIA North Asia will be chaired by Royal Caribbean’s Managing Director Asia and China, Dr. Zinan Liu, and will focus on infrastructure, advocacy and the promotion of cruise to travel industry communities in the region.